NEW YORK, Jan 17, 2014/ — Fashion meets the gridiron at the iconic 59th Street Bloomingdale’s flagship store windows where one-of-a-kind Super Bowl XLVIII helmets custom created by 48 leading designers are on display.
The window unveil was followed by a private cocktail event hosted by Michael Gould, Tony Spring and Steven Kolb. The elite reception was held at the new reimagined Loews Regency Hotel on 61st Street and Park Ave., which officially reopened yesterday, January 16, following a one-year, $100 million renovation.
Fans may visit Bloomingdales.com/superbowlhelmets to access NFL Auction and bid on the designer Super Bowl XLVIII helmets from January 15 – February 4, with 100% of the net proceeds benefiting the NFL Foundation, a non-profit organization dedicated to improving the lives of those touched by the game of football.
Through its grant programs the Foundation supports youth and high school football programs, health and safety efforts, as well as community health initiatives, including NFL PLAY 60.