A suburb of Dallas, Plano is of one of America’s fastest growing, wealthy and most vibrant cities. Inside its city limits is Legacy West, a $3.2 billion dollar, 255-acre development that boasts of 415,000 dynamic square feet of open-air retail and restaurant space.
This is where Fabletics, the innovative activewear brand co-founded by Kate Hudson in 2013, opened its first store in the Dallas/Fort Worth metroplex. The 2,200 square feet store is designed to enhance the overall brand experience beyond what is found online.
With Fabletics evolving beyond e-commerce into brick and mortar, the store echoes the sleek silhouette of its famed clothing. Modern store fixtures and shelving units are done in earth tones that complements the brand’s product offering.
Designed to transition from the gym to the street, Fabletics features a range of high-performance pieces made for living an active lifestyle, along with high-fashion styles and ultra-cozy loungewear that take you beyond your workout. The store offers the latest Fabletics collections in exclusive prints and styles for performance, lifestyle, dress, swim, and more.
The store provides an elevated experience for shoppers, with a variety of amenities including mobile points of sale, free shipping for out-of-stock items, in-store fitting appointments, the option to buy online and pick-up in store (BOPUS), as well as a virtual shopping cart that enables customers to complete their shopping online after their in-store visit.
With its official grand opening held on May 4, 2017, welcomed its members and invited guests with a DJ, small bites and refreshments. There was also an acroyoga demonstration and a photo booth. Fabletics will offered customers 20% off everything in the store the entire grand opening weekend.
As with the online experience, customer’s in-store can either shop through Fabletics’ Flexible VIP Membership program, or at full retail price. The brand’s membership program gives back to its over one million members by providing high-quality activewear at an unrivaled value.
Some of the many membership benefits include exclusive access to members-only collections, up to 50% off every purchase and exciting community perks—including free workout videos with world-renowned trainers, exclusive content, and offers from carefully curated health and wellness experts and much more.
The Fabletics store at Legacy West is open from 10:00AM – 8:00PM Monday through Saturday, and 12:00PM – 5:00PM on Sunday.