On December 4th 2012 in Milan, Elisabetta Franchi, the luxury prêt-à-porter brand, opened its first single-brand store in Milan, in via Manzoni 37, right in the middle of the Fashion District.
The concept of the store revolves around Elisabetta Franchi’s signature values: elegance, class and charm, amplified by a modern design and the use of exclusive materials for the furnishings: tinted mirrors, steel and cement.
During the opening, Elisabetta Franchi commented: “This space is something in between an intimate, luxurious apartment, and your typical New York boutique. Its mood is based on several contrasts: precious fabrics and natural colors, contemporary collections in a classy environment. It recreates the chic and bon ton atmospheres I love so much”.
An extreme minimalism is juxtaposed to the richness of the materials, in a space that has been designed with painstaking attention to detail: the brand’s philosophy is perfectly embodied in these visual elements.