PARIS, Aug 27, 2014/ — Timed perfectly for the womenswear Spring 2015 fashion season, Moncler opened its second boutique in Paris’ famed Boulevard Saint-Germain.
Seven years after the first boutique opened in Rue de Faubourg St Honore’, Paris, Moncler is increasing its retail stores in the Ville Lumière by inaugurating new premises in Saint-Germain, the elegant boulevard on the rivegauche of the Seine.
A large shop window represents the gateway into the latest Moncler destination. The sheets of grey Carnico stone and fumé wood floors, paneling and beams are the key elements of the new concept, which combine to perfect effect with the extra-clear glass and black patina metal display cabinets. The result is an elegant and intimate atmosphere that conveys the French roots of Moncler in purest “haute montagne” style.
The area dedicated to sales, designed by the Gilles & Boissier architecture studio which has worked alongside the brand in designing all its stores for some years now, covers a surface area of 130 square meters and houses all the Maison’s collections for men and women, including the haute de gamme Moncler Gamme Rouge and
Moncler Gamme Bleu collections, as well as the Moncler, Moncler Grenoble, Moncler Lunettes and accessories collections.
The new Moncler boutique on Boulevard Saint-Germain represents a further step in the Maison’s commitment to developing its retail network in the world’s greatest cities and the finest ski resorts. With this recent opening in Paris, the brand now has an international network of 140 stores.