NEW YORK, Mar 20, 2014/ — The fashion newswires are agog with the opening the Todd Snyder flagship store in Tokyo. Aptly named “The Townhouse”, the new store located at at 6-18-14 Jingumae Shibuya-ku has three levels, with each floor making its own statement.
The basement is a re-interpretation of “City Gym”, Synder’s New York store while the top level has a Tailor Shop, a whisky/coffee bar.
As expected, most of the actions are happening on the street level where Todd Snyder creations share the limelight with his favorite things that includes Moscot, which was given the honor of having a shop-in-shop corner.
And to return the gesture, the MOSCOT shop-in-shop will debut with its 30 piece only Special Edition MILTZEN for Todd Snyder Townhouse, in addition to a full range of styles from The MOSCOT Originals Collection.
To celebrate the opening, MOSCOT has also created real acetate, mini MILTZEN key chains to accompany each purchase of The Special Edition MILTZEN for Todd Snyder.
A New York City institution, MOSCOT is renowned worldwide for its iconic eyewear — The MOSCOT Originals, MOSCOT Spirit, and MOSCOT Sun Collections. The Special Edition The Special Edition MILTZEN for Todd Snyder in Tobacco with Clip-On sunglass in MOSCOT’s Calibar Green Sun Lenses was created especially for “The Townhouse”.
“Todd Snyder and MOSCOT share unique brand values, attention to detail, quality, and design,” said Wendy Simmons, co-president of MOSCOT.
“By creating a MOSCOT shop-in-shop within the new Todd Snyder Townhouse fans in Tokyo will now be able to experience the feeling of being inside a MOSCOT Shop. Partnering with Todd Snyder Townhouse is a wonderful opportunity to connect with fans in Tokyo and give them something special,” Simmons added.
The Special Edition MILTZEN for Todd Snyder in Tobacco with Calibar Green Clip-on Sun Lenses retails for $290 US, and is only available at Todd Snyder Townhouse while supplies last.