94 Gansevoort St, in the Meatpacking District, is the new New York address for all beauty addicted. Here, in fact, will open on May 20th, 2020, the first Makeup Museum in the world, a whole space dedicated to the history of beauty and its everlasting impact on society running back over 10,000 years: from ancient Egypt to Japanese Geishas, from pop culture, passing through the drag makeup.
The Makeup Museum is a critical institution for the cultural landscape in New York.
Said Doreen Bloch, executive director and co-founder of the museum along with Rachel Goodwin, who added:
The Makeup Museum talks about artists, creators and make-up lovers from all over the world. I want to underline the significant impact make-up artists have had on cultural norms. Our goal is to be able to house many exhibitions and immerse people in different time periods, and give people a really deep understanding in a very fun way, how integral the beauty aspect of each era was and how it played out.
The first scheduled exhibition, Pink Jungle: 1950s Makeup in America, is already a must-see. It will be an opportunity to travel through the Fifties, a key era for make-up, characterized by the birth of pioneering brands such as Elizabeth Arden, Sally Hansen, Max Factor and Helena Rubinstein, but also by trends and timeless divas such as the red lipstick of Marilyn Monroeor the cat-eye of Brigitte Bardot. On display, there will be historical products, including theErno Laszlo facial collection used by Marilyn and Greta Garbo, accompanied by information, spaces dedicated to aesthetics, themed events, exclusive masterclasses. There will be a VIP area where visitors can create their own lipstick shades similar to those worn by Audrey Hepburn, Dorothy Dandridge, Anna May Wong or other it-girls of the decade.
“The 1950s were the perfect time for the Makeup Museum’s debut exhibition because they marked the birth of the modern cosmetics industry.” – Doreen Bloch, who will collaborate on the project with Caitlin Collins, former director of Makeup.com, and make-up artist Vlada Haggerty, emphasizes.
Tickets will be on sale in March 2020 and the museum’s semi-permanent space, as WWDexplains, will be open for six months starting next spring, but there are plans to open a permanent space in a New York flagship as well as additional outposts throughout the country.