Louis Vuitton is set to make its entrance into the food industry. On February 15th, the Maison will open its first restaurant inside the brand’s new flagship store in Osaka. V Resturant, together with Cafè V, will be located on the fourth and top floor of the boutique designed by architect Jun Aoki and will offer a mix of Japanese and French cuisine by renowned chef Yosuke Suga. The space will also include a large terrace and a reserved area, Sugalabo V, a sort of subsidiary of the famous Tokyo restaurant (currently on the list of the Top 50 restaurants in the world) that will serve dinner only to a lucky few. Tokujin Yoshioka, the designer behind Louis Vuitton’s Objets Nomades line of home and travel items, has created a charger plate inspired by the iconic LV logo to celebrate the project.
The new opening confirms the trend that more and more luxury brands are entering the food industry. Michael Burke, president and CEO of Vuitton, recently mentioned that restaurants and hotels could be the future of the fashion house. A statement reiterated by Jean-Jacques Guiony, CFO of LVMH, when he announced that the conglomerate had acquired Belmond Ltd., a company with a portfolio of 46 luxury hotel, restaurant, train and river cruise properties in 24 countries.