Athleta Opens First Store in Dallas

athleta dallas store openingWednesday, May 7, 2014 is a red-letter day for fitness aficionados with the opening of the Athleta store at Preston Oaks in Dallas.

A premier fitness fashion brand for women, Athleta opens its first store at the Big D bringing to Dallasites its signature chic urban style wrapped around performance innovation active wear.

From studio sports and outdoor sports to outerwear and innerwear, Athleta offers incredibly-flattering, versatile pieces to outfit your entire day, even after your workout is done.

The new store is located at the Preston Oaks Shopping Center (10720 Preston Rd, Dallas, TX 75230). It will carry a broad assortment of performance and lifestyle apparel that mixes on-trend styles with technical fabrics and features for a range of activities focusing on studio sports such as yoga, barre, and spinning, and outdoor training activities like running, cycling, and seasonal sports including swim and ski.

Additionally, year round there will be free fitness classes, personalized styling services, and in-store discounts for fitness professionals.

In support of its national partnership with Girls on the Run, Athleta will make a donation to the organization’s local chapter.

Store Address:
Athleta – Preston Oaks
10720 Preston Rd
Dallas, Texas 75230