Hudson Yards, the hot new location in New York City where the “It” girls and the glitterati hang out. And luxury purveyor COACH is ready to welcome them in the design house’s 221 sq. meters (2400 sq. ft.) space.
Located on the first level of Hudson Yards, the new store features the brand’s distinctive modern luxury concept in addition to new design elements. Warm and inviting, the store environment reflects the sophisticated yet playful refinement of New York – the city Coach has always called home. New architectural features include an open glass storefront for full visibility into the store, barrel vaulted ceilings with integrated lighting and a modern concrete floor.
Drawing from a wide range of influences, the new store design immerses customers in an interactive space. Upon entering guests are drawn to a large craftsmanship area featuring a 360-degree desk that houses Coach Create, the brand’s design-it-yourself experience that takes customization to the next level. Under the guidance of a Coach Craftsman, customers can personalize bags, small leather goods and sneakers by adding unique embellishments such as leather tea roses, prairie rivets and monograms.
The store at the Shops at Hudson Yards is the first of the brand’s locations to offer the newest expression of Coach Create – a made to order sneaker experience. With this new experience, customers use the brand’s interactive app to design a pair of C101 sneakers, selecting from a variety of customization options including color, laces, patches and charms. The store features an expansive C101 sneaker wall with multiple displays for inspiration, along with a design consultation area highlighting all of the customization options available.
The store also houses Coach’s first New York accessories shop, featuring an assortment of scarves, sunglasses, jewelry, watches, bag charms and small leather goods. In addition to accessories, the store carries the Coach 1941 ready-to-wear collection for women and men, as well as a wide assortment of bags and footwear.
EDITORIAL CREDIT: Coach
IMAGE CREDIT: Daniel Salemi for Coach