#FlashbackFriday: In 2013, adidas Began to Showcase Its History Online

adidas history (1)A year ago, in March 2013, for the very first time, adidas shared its historic archive with the world with the launch of www.adidas-archive.org, which has become the online home of the company’s archive.

Products previously hidden away, only touched by a few special authorized people wearing white gloves and steeped in sporting history are now gathered together, waiting for you to discover at www.adidas-archive.org

adidas history (2)Once you venture into the site, you will discover access to a wealth of information including stories behind the products, images of autographed shoes and prototypes, retro commercials, catalogues from the 60’s, 70’s and 80’s as well as mini documentaries explaining key technologies.

If a guided tour is what you are after, check out some of our great adidas legends from Tennis star Stan Smith to Zinedine Zidane or Jeremy Scott in the Heroes section who can walk you through their favourite products and stories. There is also an interactive exhibition builder which allows you to group together all your favorite bits and share on Facebook, Twitter or Google+.

adidas history (3)This unseen collection currently features over 600 products, 200 catalogues and videos and this is only the beginning: with the ambition to have over twice the amount of products featured by the end of 2013, adding more content monthly, a new visit will always bring some great surprises.

adidas have a long history of innovating in every aspect of sporting equipment, changing the game and striving to make athletes better. This archive shows how far we have come, what’s up next?