#FlashbackFriday: adidas Pioneers the Interactive Store Window at its NEO store

adidas interactive store window

#FF: For Flashback Friday, we go back to October 1, 2012 when adidas took window shopping to a new level with an interactive digital window concept that connected with consumers’ smartphones making it magically easy to shop at any time without an app or scanning various QR codes.

German teens shopping for the latest fashion items used it for the first time during a six-week pilot test at the adidas NEO Label store-front in Nürnberg.

The new storefront window was a fully functioning virtual store with life-size products. The intuitive interface of the touch-screen window allowed shoppers explore, play and drag life-size products they were interested in directly into their smartphone for easy and convenient purchase from adidas NEO online.

By visiting a simple URL via their smartphone and typing in a one-time PIN, the shopper’s mobile becomes interlinked in real time with a shopping bag on the window, showing a live view of its contents. Any product dropped into the window’s shopping bag instantly appears on the mobile. The shopper could edit product details, save products for immediate or later purchase and share with friends through social media or email.

Shoppers was also able to play with a life-size digital model showcasing NEO’s fashion range in a fun and engaging way. By touching hotspots on the window the shopper could make the mannequin show product details, interact with the product and make playful actions and movements.

The adidas WindowShopping experience was at the NEO store at Breite Gasse 46, Nürnberg, Germany. The adidas WindowShopping experience was developed in a co-operation between adidas and TBWAHelsinki, part of the TBWA Worldwide network. The WindowShopping (WiSh) platform is a trademark and patent pending product from TBWA.