With the Menswear Fall/Winter 2020 heating up in Europe, Missoni is always finding traction in the UAE luxury market it opens its second boutique in Dubai.
Located in the Fashion Avenue extension of the Dubai Mall, a top-tier destination offering a five-star experience to the global, luxury fashion consumer, the new 142 square meter space was conceived through the evolving collaboration between Angela Missoni and Spanish designer Patricia Urquiola.
Unveiling a revamped design concept that reinterprets the brand’s signature codes in a contemporary, novel, and vibrant way, the new Missoni Boutique possesses a luminous and intimate environment where the meticulously-crafted Womenswear, Menswear and Accessories collections take center stage.
The rose-copper façade becomes a distinguishing characteristic of the space amidst the sleek white and grey-veined marble structure that houses it; beckoning one to enter the boldly colorful, eclectic, and nonchalant world of the Maison. Upon entrance, one is transported into a sensorial play on texture, pattern and color.
Guests are greeted by a centerpiece wall that recreates Missoni’s iconic chevron patterns using multicolored acrylic panels. This motif continues in the chevron parquet flooring, while frosted rose and bronze-tinted glass help delineate the space and serve as tasteful backdrops to the collections showcased throughout on multi-level platforms.
Wooden and metallic details further accentuate the space to create a cohesive whole that perfectly balances heritage and modernity, while drawing one further and further into the fantastical realm of Missoni.