In October 2017, Moncler, the high-altitude maison with stores in the world’s most important cities, has opened its second boutique in Toronto, on Bloor Street. The surface area is 2,800 square feet in total, of which 2,100 square feet is dedicated to sales alone, will be the brand’s third Canadian outpost, after its Toronto Yorkdale Shopping Centre boutique, which opened in September 2014, and its Vancouver boutique which opened in December 2015. It is the brand’s 25th location in The Americas.
Designed by the architecture studio Gilles & Boissier, a longtime collaborator of the brand, the boutique’s design concept is true to that of the brand’s other locations. A dramatic marble façade greets the customer. Inside, the boutique is divided into four areas, all featuring their own element of discovery through product, experience and environment.
The first room features the Women’s & Men’s Moncler Grenoble Collections. The second room is a dedicated Women’s & Men’s shoe salon, with Women’s ready-to-wear punctuated throughout. The final two rooms are dedicated to Women; s ready-to-wear.
As in many Moncler boutiques worldwide, elegant white walls and boiserie with plaster molding contrasts against the modern glass and dark metal caselines used for display. Specific to this boutique are the three hammered brass walls which complement the lacquer walnut wood bays, adding a notable dimension of warmth to the space.
Also new to the design concept are subtle textural treatments to the ceiling; each salon featuring a different ceiling style: slats of black wood, deep brown wood, or white plaster, allow each room to distinguish itself.
The Toronto Bloor boutique will have an extensive selection of Moncler’s Men’s and Women’s ready-to-wear and accessory collections, including the more technical, performance- focused Moncler Grenoble line.