Housed under the roof of the Bikinihaus, the 1950s architectural icon of West Berlin, the new outpost takes inspiration from the building’s aesthetics then merges it with MYKITA’s well-known optometric precision and the exactitude of the “Made in Germany” label, resulting to a modern yet classic atmosphere.
Here the concept of the readymade – objects removed from their original context – merges with specially designed furniture pieces and stage-like lighting. The result is a kind of installation, the simple and clear construction of which preserves the original character of the 1950s building.
The primary design element of the shop interior is the all-white MYKITA Wall. At 31 metres, it is the longest wall thus far and the first freestanding installation with a front and rear display. It comprises perforated steel angle beads that are reinvented from their regular function as heavy-duty shelving supports.
The resulting structure is backlit and serves as a presentation area giving the frames ample space around it. Individual shelf elements inserted into the wall provide each model with its own little stage. In addition, out-of-service flight attendant trolleys that have circled the globe a thousand times are given a new lease of life here as a storage facility.
The integrated Zeiss “Relaxed Vision Center” is a special lab equipped with state-of-the-art precision instruments from Carl Zeiss research.
Customers can consult the MYKITA in-house optometrist, who generates customised optical profiles and performs an exact adaptation of frame and lens to the wearer’s face. At the open-plan workshop the lenses are cut and fitted to the frame. Quality, precision and products “made in Germany” are the common themes behind the partnership of MYKITA with the world- renowned optical solutions specialist Zeiss.
On the expansive and freely accessible 7,000-square-metre roof-terrace of the Bikinihaus the famously infamous Berlin spirit mingles with the noises of the Zoological Garden. From here – and from the MYKITA Shop – there is a direct view to the monkey mountain and other animals of the Berlin Zoo.
Aside from the MYKITA Shop Berlin-West, the eyewear manufacturer now has 10 shops worldwide including Berlin-Mitte, Cartagena (Colombia), New York, Monterrey (Mexico), Paris, Vienna, Tokyo, Zurich and Zermatt.
MYKITA Shop Berlin-West
Budapester Str. 30–50
Tel. +49 30 2847 4114