With than more than 3000 fans eagerly awaited the moment when H & M, Hennes & Mauritz AB (H&M) opened its doors to the general public for the very first time in Australia at Melbourne’s GPO.
The new Melbourne H&M Australia flagship store opening was a much-anticipated event as locals queued to get the first glimpse of the extensive fashion collections the brand has to offer.
The 5000 square meter heritage GPO building, which houses three levels of fashion, accessories and homewares, is in fact one of H&M’s largest stores globally.
The first H&M Australia store showcases apparel, underwear and accessories for men, women, kids and baby, as well as H&M’s Home concept, which delivers fashion for every room in the house.
A specially designed ‘Australia Exclusive Collection’ will also be available for the launch and features 47 items of limited edition apparel and accessories for men and women.
Specifically designed to complement the Australian lifestyle, the women’s capsule collection was designed with a Bohemian girl in mind with a rock & roll edge, whilst the men’s collection drew inspiration from the Australian “surfer dude” with a more contemporary twist.