Store Windows at Bergdorf Goodman: Proenza Schouler

Proenza Schouler on 3

NEW YORK, Feb 14, 2014/ — For Proenza Schouler, Bergdorf Goodman’s visual theme created a giant teddy bear to attract attention. Headless mannequins were strategically placed around it as if they were observing the giant teddy bear, and thus making this a “display in reverse” which just means that the prop is the center of attention instead of the merchandise.

[MARI DAVIS]
Photo by EDWARD COLELLI